Across the globe, the internet has not only influenced the success of businesses but has become a platform for establishing and growing brands and SMEs. Social media platforms like Instagram, Facebook, YouTube, WhatsApp and Twitter, amongst other key players, are instrumental to the development of businesses all over the world.
In Africa, more individuals have begun to see endless opportunities across social media. For perspective, over 154 million of Nigeria’s population use social media, with Egypt following from a distance with about 54 million users. Besides using the internet for fun, social media has significantly powered up commerce across the continent.
Thanks to access to a larger audience and low costs of operation, entrepreneurs with zero to little capital can sufficiently operate their businesses in the digital space.
If you want to take advantage of the business opportunities that social media presents, here are 35+ lucrative social media business ideas for anyone to start in Nigeria, Africa and many places around the world:
1). Network Marketing Business
Also known as multi-level marketing, network marketing is a system of digital marketing which works by selling products to companies on a third-party basis and inviting others to sell the same products. Network marketers are loose employees of a company who earn commissions on goods sold in Nigeria, Africa and many places around the world.
The bonus in network marketing is that marketers also earn commissions from the sales of their downlines, that is, people they invited to join the marketing system.
2). Social Media Management:
Social media management does not involve goods or marketing. It simply involves managing social media pages for celebrities, brands, organizations, public figures, and so on. Social media management seeks to achieve diverse purposes, which may include good public relations, raising awareness, eliciting customers’ needs, and much more.
3). Affiliate Marketing:
Affiliate marketing is one of the most lucrative social media business ideas out there. Interestingly, affiliate marketers do not need to be directly involved in sales or transactions. All they need is influence. They make links to advertised products or services available on their social media platforms and encourage their followers to buy them.
For every successful sale done through their affiliate links, affiliate marketers get commissions. The success of this business lies in influence and recommendations. No capital is required.
4). Social Media Marketing:
This form of marketing involves creating an online presence for a traditional brick-and-mortar business. In the same vein, some businesses can be strictly based on online stores. This way, goods are displayed on online stores made available on platforms like Facebook, Instagram and WhatsApp.
Social media marketing requires just a trusted means of delivery. It is important to work with a reputable courier service to ensure customer satisfaction in Nigeria, Africa and many places around the world.
5). Dropshipping Business:
Dropshipping is a method of digital marketing that involves completing orders for buyers without owning a store. In essence, a dropshipper is a link between buyers and sellers. Upon completing the buyers’ orders, drop shippers ensure that the seller’s process the delivery of products to their intended destinations.
The dropshipping business leverages the influence of marketers and bridges the gaps between buyers and sellers in Nigeria, Africa and many places around the world.
6). Social Media Influencing:
Over the years, social media influencing has grown to be quite a lucrative business that makes people famous and gain public reputation. Instagram and Twitter have witnessed some of the most successful social media influences.
Social media influencers enjoy sponsorship deals, ad placements and so on because they wield some measure of influence over other social media users. The efforts to put into this business are to build large followership.
7). Content Marketing Business:
Content marketing describes the business of creating digital materials such as videos, podcasts and other relevant materials to attract the attention of an audience to a brand or business. The aim is often to create brand awareness and promote company products or services. As awareness is a key factor in the success of a brand, content marketing will never go out of relevance in Nigeria, Africa and many places around the world.
8). Social Media Blogging:
There is no limit to digital opportunities. All it takes is for an individual to come up with a new ingenious idea that can be commercialized. Social media blogging is one of such innovative digital businesses that have proven to come to stay.
Social media blogging involves using social media platforms, mainly Twitter, YouTube and Instagram to create engaging posts around recent events. Such information often revolves around celebrities, sports, violence, politics and religion, because these are topics that catch the attention of an average netizen.
9). Virtual Assistance:
The virtual assistance business is simply the digital version of personal assistance. Public officers, entrepreneurs and other categories of individuals who need the services of personal assistants sometimes do not want the physical presence of their assistants. Hence, they resort to using virtual assistants.
Virtual assistants work from home using as many social media and internet tools available to them to provide professional support for their clients.
10). Social Media Copywriting Business:
Copywriting is a major component of most social media activities. Hence, brands and other digital businesses need the services of copywriters to create professional copies for different purposes, ranging from advertising to creating awareness.
Notably, copywriters can work as freelancers, which implies that they can earn money working for multiple brands at a time.
11). Editing Services:
Putting up copies replete with grammatical or other errors could hurt the reputation of a brand or public figure. Hence, every social media business and celebrity needs professional editing services. Even if the content in question was created by a professional, it is important to subject it to adequate proofreading and editing because the damage of such errors could be difficult to undo after the public sees the content.
12). Become A YouTube Creator:
YouTube remains one of the most relevant social media platforms for businesses, brands, entertainers and much more. Its success depends largely on the fact that it is a video platform with an opportunity for creators to earn money directly for their content.
Since videos are more effective than texts and images, YouTube gets massive viewership across the world. Therefore, becoming a YouTube creator comes with great advantages. With a suitable niche and relevant strategies, starting a YouTube channel is a business that can generate thousands of dollars in monthly revenue in Nigeria, Africa and many places around the world.
13). TikTok Content Creation:
Similarly, TikTok content creation works with videos. Plus, it is a more relaxed platform than YouTube and with a different style altogether. Creating TikTok videos is a way to build large followership and set yourself up for sponsorship deals and adverts.
14). Video Ad Design:
Since videos are effective tools for reaching an audience, it is important to put certain factors into consideration while creating a video ad. Therefore, creating video ads requires a professional video ad designer.
Video ad designers can work freelance for social media brands or with ad networks and get paid handsomely for their services in Nigeria, Africa and many places around the world.
15). Community Management:
Most digital businesses and brands thrive on creating digital communities for their clients. To meet business goals, it is necessary to commit such communities to professional community managers. Community managers are responsible for the activities and tasks of the community that lead to developing the community and achieving established goals. Hence, they are very important stakeholders in almost every digital brand.
16). Social Media Customer Support Services:
With the presence of social media, companies now use social media platforms to receive and process complaints from customers or clients rather than have clients visit their offices. Just like physical customer care teams, companies need digital customer support experts to undertake these duties.
Social media customer care experts basically attend to clients’ complaints and guide them on what steps to follow to solve said problems.
17). Graphics Design:
Social media platforms such as Instagram operate primarily on images. Similarly, web ads are more effective if presented in graphical forms. Hence, web owners and digital brands need the services of graphic designers to create designs that could help achieve brand objectives.
Ranging from logo design to ad banners to regular copies, the services of graphic designers are essential to the basic operations of digital businesses in Nigeria, Africa and many places around the world.
18). Online Public Relations Services:
Public relations services have evolved from the traditional method to cyberspace since most brands interact more with clients and customers online. Based on this, businesses need digital public relations experts who can relate with members of the public to improve the company image or create awareness of new products or services.
19) Podcast Creation:
Podcasts are audio content meant to inform, educate or enlighten members of the public. A podcast creator raises and discusses topics in a chosen niche to generate steady listeners.
Just like other forms of content, the success of podcasts lies in discussing engaging topics that will interest and captivate the attention of the public.
Blogging is an old digital business that enjoys relevance to date. It involves writing content around various topics in a chosen niche. The onus of this business idea lies in keeping the readers engaged and coming back for more. The higher the traffic a blog generates, the greater the chance for ads and other sources of revenue.
21). Social Media Consultancy And Strategy Development:
As the competition on social media increases, brands and individual social media influencers have discovered the need to be more strategic in their operations than before. Preferably, they consult the services of social media strategists for advice and strategies to push their brand, services or products ahead of others.
For social media experts looking to start a social media business, this is one of the most accessible social media business ideas. All they need to do is develop trusted and workable strategies and ideas to help businesses achieve their goals.
22). Mobile App Development:
Although the big social media sharks enjoy some monopoly, there are yet a lot of opportunities for new and exciting social media platforms. The access point lies in offering something different from the others.
In essence, app developers can enjoy patronage from brands and individuals looking to make their mark in the online social space.
23). Skit Making:
Recently in Nigeria and other African countries, skit-making is gaining so much attention as it continues to prove that it is one of the most lucrative social media business ideas out there. Since people have a short attention span, they enjoy short funny videos.
Skit-making is enjoying massive attention now and it is bound to grow in value over time, going by available statistics. With basic tools such as a smartphone, a camera and a laptop, anyone can start skit-making.
24). Online Teaching:
Due to the pandemic, more people in Nigeria and other parts of the world have realized the importance of e-learning. This creates a business opportunity for teachers and tutors, who do not have to worry about distance and can now conduct classes using social media platforms and relevant technologies.
There is also the option to organize master classes for professionals on different topics and subject matters for continuous professional development.
25). Online Course Development:
Similarly, working with established digital learning platforms is an opportunity for scholars and academics. E-learning platforms such as Coursera and Udemy accept learning materials from professionals. Interested individuals can prepare digital courses and put them up for paid use on learning platforms.
26). UX Design:
The focus of UX design is to give users an optimal in-app experience. Consequently, social media platforms and brands that use mobile applications are increasingly on the lookout for professional UX designers.
Starting UX design requires sufficient technical training and knowledge of relevant software tools but it is an effort with maximum business results in the long run.
27). Online Gym Instructor:
Social media platforms such as YouTube and Instagram are great for real-time interactions and instructions because they offer live sessions. This is a great opportunity for gym instructors and fitness coaches.
Without having to bother about distance barriers, online gym instructors can effectively train people in Nigeria, Africa and many places around the world.
28). Digital Career Coaching:
Like fitness instructors and digital tutors, career coaches can also establish long-term coaching and mentorship relationships with their clients irrespective of distance. This creates an opportunity for professionals and career enthusiasts to build a business out of helping others make vital career decisions.
29). Web Development:
Since most business social media handles are linked to the company website, brands pay close attention to the status of their websites. So, they are usually in need of web developers for creating a website and maintaining it via regular checks and updates.
Since web development is a high-tech activity that requires special training and effort, it is a highly rewarding business idea.
30). Data and Cable Subscription Business:
Every digital transaction or activity requires an internet subscription, whether it is for business or fun. Network providers provide regular internet transaction plans for internet users. For large subscriptions, most users choose to purchase data through agents.
Similarly, such agents could be responsible for intranet connections in companies and large organizations in Nigeria, Africa and many places around the world.
31). Virtual Reality (VR) Development:
Virtual reality (VR) is the new trend in the digital space. It has been adopted in media and entertainment, specifically in musical videos and games. VR is here to stay and is gaining popularity in different aspects of media. There are existing tools that interested persons can use to develop VR software for use.
32). Online Survey Services:
Digital surveys have become necessary for various purposes, ranging from marketing to improving knowledge of peoples’ behavioural patterns on social media. Whatever the objectives, individuals, brands and other categories of people conduct digital surveys from time to time.
Therefore, they need internet users to participate in such surveys. In the absence of volunteers or the right sample size, they resort to survey groups. Such survey groups embody thousands of social media users who have registered to participate in surveys.
33). Cyber Security Services:
The reality of the modern age is that the world is now cyberspace. A large percentage of the world’s population has pieces of classified information about themselves on the internet. Where such information is not well protected, it is prone to theft and can subsequently be used to cause further damage.
Against this backdrop, government agencies, organizations and private businesses and individuals need the services of cyber security experts to protect their data from theft and misuse.
34). SEO Services:
Interestingly, cyberspace is a complex world based on different software tools and algorithms. As a case study, recommendations are based on a system of keywords and proximity, among other factors. To maximize their ad efforts, digital businesses employ the services of SEO experts and strategists.
35). Web Management:
Since most businesses are linked to web pages like landing pages and other key web components, it is important to keep the website as user-friendly as possible. This involves optimizing it for smooth navigation and prompt response, as well as keeping it bug-free.
All these efforts are embodied in web management and it takes the conscious efforts of a professional web manager to keep a website in good shape. Therefore, starting web management services is a lucrative social media business idea as well.
36). Data Management:
Like traditional businesses, digital brands base their decision-making on available data. Such data determine the resources pumped into the business and how exactly to direct them. Hence, it is a vital business practice to effectively collect and manage useful data and properly classify them for business use. Large corporations and SMEs who know the value of information are regularly on the lookout for data managers.
To Sum It Up
There is no limit to online social media opportunities but it takes an insightful person to discover which ones suit them best and to make the most of them. The best part is that most digital businesses do not require large capital and one can easily learn on the job. If you are looking to benefit from digital wealth, you can choose from any of the 35+ social media business ideas discussed here and start them in Nigeria, Africa and many places around the world.
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